Summary of the Book Good to Great By Jim Collins
The good is the great enemy
Leadership level
· Moving from good to great is already
happening! This is what you will learn through this book and through the main
variables that lead to its occurrence
· Almost any organization can
greatly improve its standing and performance ... and may even become great if
you carefully implement the framework of ideas outlined in the book.
· This book is centered on the
timeless principles of jumping from good to great. It is about how to take a
good organization and transform it into an organization that achieves great
sustainable results using any definition of results that applies to your
organization in the best possible way.
· Beginning with “who” and then
“what” means that people are chosen before defining the tasks. When we choose
the most appropriate person and not the best, they will determine the tasks
that help in success.
· The focus is not on what to
do! But what we must not do!
· The transformation goes
through three stages:
1. Disciplined people
2. Disciplined thought
3. Disciplined implementation
· The right people are your
most important asset.
· Switching from good to great
is not one thing, it takes determination, persistence, and patience.
· "You can accomplish
anything in life provided you do not care about who will ultimately credit the
credit."
· Fifth level leaders, there
ambition is directed towards the institution and not towards themselves
· Thanks to him, the most thing
you love.
· Hedgehog concept: " focus on the thing that you are best at, the most thing
you love, Make money ''
First... Then what
· If we want to build a great
company, the rate of revenue growth should not exceed the rate of employee
growth
· (Put your best employees in
your biggest chances! Not your biggest problems!)
· The right people will do the
right things and will achieve the best results regardless of the incentive
system
· The right people are the most
important asset
· "Who * comes before *
what"
· Avoid one genius model with a
thousand helpers
· The only way to reward the
accomplished people is not to overburden them with unfinished people
· Those who led the transition
from good to great achieve success and balance with other variables such as the
self, the family, and others
· Personal traits and innate
abilities are more important than professional knowledge and skills
Face harsh realities (but never lose confidence)
· There are two ideas for companies that
have gone from good to great: the first is to merge operations with hard facts,
and the second is to establish a reference framework for decisions that is
simple but profound.
· Charismatic personality may
represent a danger and sow problems and is not always a force.
· We don't need more time to
motivate people if we picked them right in the beginning.
· Corporate leaders that have
jumped from good to great are able to evacuate themselves to focus on a few
things but they are hugely influential.
· Four basic practices for creating an atmosphere where
the truth is heard:
1. May through questions, not answers.
2. Participate in the discussion, discuss and not be forced.
3. Analyze without blame.
4. Adopt mechanisms (the red flag) that transform
information into information that cannot be ignored.
· Make time and effort trying
to motivate people a waste of time and effort (if you have the right people
they will be self-motivated)
· The leaders of the companies that
jumped from Good to Great benefited from informal meetings that had not been
prepared in advance
Hedgehog concept
(Simplicity in the three circles)
· There is no evidence that companies
that have jumped from good to great have invested more time and energy in
developing the strategy and long-term planning.
· The concept of the hedgehog
is not intended to be the best, but rather to be the best understanding of what
you can be best at.
· Do not do your job for years
or decades that you are the best in it!
· To jump from good to great we
must do things that we can feel passionate about and not feel passionate about
what we do.
· To get the concept of
hedgehog (foundations of the council, ask the right questions, merge into a
strong discussion, make decisions, analyze the results and learn) all in the
context of the three circles.
· The companies that jumped
from good to great realized that doing what you do best will only make you good
while focusing on what you are likely to do better is the path to greatness.
· The strategy in itself did
not distinguish the companies that jumped from good to great from the
comparative companies, but rather which was conveyed by the non-random
simplicity
· The road to greatness is the
intersection of the three circles:
1- The thing that is better for it than any other
organization
2- Realizing the deep motive that drives you and building
the system based on this motive in the commercial aspect is the economy
3- Passion, where passion is an internal component that does
not need stimulation
· The companies that turned
from good to great did not show growth with pride and obsession, but rather
pursued it with awareness
Discipline culture
· The companies that jumped
from good to great followed the concept of hedgehog (not launching irrelevant
projects not carrying out irrelevant acquisitions) In short, if it does not
suit them, they do not
· Among the most important
factors for the collapse of comparative companies are:
1- It lacks the necessary discipline to recognize its three
constituencies
2- It lacks the necessary discipline to remain within the
three constituencies
· The companies that jumped
from good to great have had level 5 leaders who built a culture of sustainable
discipline while the comparative companies have level 4 leaders who control the
organization by pure power
· How to know you are on the right track:
1. If you have level 5 leaders who include the right people
into the organization.
2. If you face harsh realities.
3. If you provide an atmosphere in which the truth can be
heard.
4. If you have a board and operate within the three circles.
5. If you made the decisions in the context of a clear
concept of Hedgehog
6. If you act based on awareness, not bragging.
7. If you stop doing the wrong things.
· Discipline culture:
o A culture of discipline and initiative ethics
produces superior and sustainable solutions.
o Build a culture of discipline based on the idea of
freedom and responsibility.
o Plant a culture of self-discipline.
o Do not confuse a culture of discipline with the
imposition of authoritarian discipline!
o the self-discipline leader controls the system, not
the people.
o A culture of discipline is one that includes
disciplined people, disciplined thought, and disciplined implementation.
o Discipline needs us to say "no thanks" to
some great opportunities because they cause indigestion.
Technology accelerated
· For starters, companies that
jumped from good to great turned into technology leadership, but they became a
pioneer in applying technology as soon as we realized how it fits with its
three departments.
· Technology is important, but
it is not a cause of either greatness or collapse
Flywheel and treadmill
· The transitions from good to great
were not the result of one event but rather the result of successive events.
· Managers of companies that
turned from good to great were unable to identify a specific incident or
specific reason for the turnaround.
· The time to switch from good
to great all companies did not feel it.
· Managers of companies that
turned from good to great managed to motivate people behind one goal and accept
change through concrete evidence, logical plans, achievements, and action
steps.
· We succeed, then we acquire,
not obsess, in order to succeed!
· New leaders usually stop
flywheel and change direction, and here the company returns to square one.
· Transitioning from good to
great results from a the process that is cumulative, action-by-action,
decision-by-decision, and which produces amazing and sustainable results.
· The companies that have
jumped from good to great are patient and disciplined in the transition from
development to boom.
· The companies that jumped
from good to great have garnered great commitment and alignment, resulting in
the skillful management of change.
· Companies that jumped from
good to great have consumed the least amount of energy to motivate and align
people.
Build to keep going
· Most of the sudden success
stories took twenty years to materialize.
· Great, well-established
companies do not just exist to generate returns for their owners. Cash flow is
like water and blood to the body, but they are not the goal of life.
· Big, hard, bold, bad goals
are distinguished by bragging, while big, hard, bold, hard targets are
distinguished by perception.
· You may be seeking to build
something great that you will not find in your working life, but find it
elsewhere. You may find it in places of worship, a non-profit or community
organization, or a class you teach.
· It is impossible to have a
wonderful life unless it has meaning, and it is difficult to have a meaningful
life without meaningful work.
· The greatest risk one faces
in life and work besides the utter failure is to be successful without being
clear to him the reason for his success.
· Very diverse companies and
institutions rarely achieve great and sustainable results.
· Most of the sudden success
stories took twenty years to materialize.
· There are no great companies
established to generate returns for their owners only. Cash flow is like water
and blood to the body, but they are not the goal of life.
· Big, hard, bold, and bad
targets are bragging, while big, hard, bold, and hard targets are recognizable.
· You may try to build a
wonderful thing that you will not find in your working life, but you can find
it elsewhere. You may find it in places of worship, a nonprofit or community
organization, or in a class you study.
